DelMonte has some of the widest range of pasta offerings in Indian market. Indian’s do love their pasta, but they only know a maximum of 2 varieties by name, the rest they know it’s pasta but they can’t recall its name. Since the overall awareness is minimal towards the range of pasta’s and how each variety is best suited for certain types of cooking, Indian’s were not exploring enough pasta dishes in their kitchen.
Everyone loves to solve a riddle, as it’s a kind of a challenge and lets you flaunt your knowledge in your social circle.
Using the delivery device of riddle, we created riddles for our audience. Challenging them to solve it by naming the kind of pasta. The creatives worked both ways. As the riddle was kind of an information on what kind of Pasta it is, and what’s the best way to cook it and the combination best suited for it.