Nestle Kitkat wanted to promote special festive packs with the message- Take a break from the usual celebrations and Celebreak with Kitkat.

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Solution

We took three major festivals in India. Dusherra, Diwali and Christmas as our story setup to appeal to active social media audience, who love to engage with shareable content and brands that bring in content that is more than just product promo.

 

We created short animated films with a touch of humour to land the messaging on how Celebreak is now the new way to enjoy festivities. The films also actively asked audiences to share their unique Celebreak by using #MyCelebreak