If food items had a superhero, cheese would be it.  Not only is it creamy and delicious, it’s that one item in a mom’s arsenal that works on all. Non-fussy kids, picky eaters, junk food lovers, veggie haters- you name it, cheese can please it.

 

But, its superpowers don’t just end there. This little white wedge makes almost anything better.

 

Our Approach

In a product-centric campaign, the idea was to highlight cheese’s superhero abilities. Tell the world that no matter what you got in your pantry, or what time of the day it is, or what kind of kids you have, Laughing Cow cheese is your surest bet.