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Microsoft wanted to promote key case studies on organization and institutions using AI to build intelligent solutions.
LinkedIn is already crowded with similar sounding case studies that are too long and boring, visually there is hardly any distinction that stands out.
To solve this, we created short 20 second fast- paced edits of our case studies, to give audiences a quick glimpse.
This worked very well for the brand as the hits to the link for the detailed case study increased manifolds.
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