People wish to write recommendations for those who they had a great time working with, or for those who have made a positive difference in their careers or lives.
But writing recommendations is not a simple task for everyone, it’s hard to express one's feelings and observations in properly written words and phrases. Therefore, it often gets procrastinated.
Reco-builder identified this problem and recognized that although we know the qualities of that person we wish to recommend, but shy away from the task for the lack of our ability to express.
Reco-builder was an application on LinkedIn, which helped users select a contact, chose the right qualities from a predefined list, and it automatically generated a recommendation basis their selections.