Pringles

IPL in India is a celebration that extends for almost 45 days, targeting young TG who follow it passionately. Almost all brands are eyeing for their attention during IPL.

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With no TV/Print presence, our job was to make Pringles the most buzzworthy brand on social and engage with our audiences continuously.

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Our Approach

As 1st step, we created a new Crictionary for the brand. Popular cricket words were Pringalized, so that whenever you hear those words, you remember the brand.

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Step2, we engaged with our audiences with pringle challenges, asking them and their friends to participate. Each challenge was posted using a celebrity influencer who asked audiences to participate and beat them.

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Step 3, all the winners were gratified for each contest and were given their moment of glory on Pringles facebook page.