Be match ready
IPL in India is a celebration that extends for almost 45 days, targeting young TG who follow it passionately. Almost all brands are eyeing for their attention during IPL.
With no TV/Print presence, our job was to make Pringles the most buzzworthy brand on social and engage with our audiences continuously.
As 1st step, we created a new Crictionary for the brand. Popular cricket words were Pringalized, so that whenever you hear those words, you remember the brand.
Step2, we engaged with our audiences with pringle challenges, asking them and their friends to participate. Each challenge was posted using a celebrity influencer who asked audiences to participate and beat them.
Step 3, all the winners were gratified for each contest and were given their moment of glory on Pringles facebook page.